Category: Digital Marketing


  • What Is Customer Experience and How is it important

    What is customer experience (CX)? Customer experience also known as CX is the overall interaction between potential customers and a particular company via their relationship lifecycle. Customer experience contains every touchpoint a customer has with a company, from branding awareness to products and services and post-sale support. The main aim of customer experience is to…

  • An Ultimate Guide on Website Maintenance and Why is it Important

     What is Website maintenance? The term Website maintenance is the process of keeping a website up to date and running smoothly as well as performing optimally. Also, Website maintenance includes tasks like ensuring all the links on your site are working, regularly updating content, and fixing any broken links. It also involves more general housekeeping…

  • How Long Does It take To See the Best SEO Results

    Why Do SEO Results take Longer Time? SEO (Search Engine Optimization) typically takes time to show significant results. The timeline for seeing noticeable improvements in your website’s search engine rankings can vary based on several factors such as the competitiveness of your industry, the quality of your SEO efforts, the age of your website, and…

  • Why do small businesses need a website

    Introduction Firstly, it does not matter what industry your business is in, whether large or small, a website is very vital for all businesses nowadays. With the potential growth in IT and digital knowledge, the Internet now serves as a place for the buying and selling of goods and services. Having a well-established online presence…

  • Copywriting and Content Writing The Key Differences and Similarities

     What is the Meaning of Copywriting?  The term Copywriting is the art and science of writing persuasive text that motivates readers to take a specific action, such as making a purchase, signing up for a service, or visiting a website. Also, Copywriting is a critical skill for businesses and organizations of all sizes, as it…